MicroCraft is a fictional furniture brand, designing and crafting multifunctional furniture. One piece of furniture that adapts to the user's needs means more space in a small but well-organized area. The brand stands out for its innovative designs and the use of interesting technologies
Project made for the @brand designer course from @design practice. I started the branding project by defining the characteristic features of the brand and the values that the brand espouses. The entire concept includes a developed logo and lototype, tone of voice, photo style and the character that is to be reflected in the brand's visual style. The study also included social media posts and printable banners.
fot. Unsplash @jean-philippe, @fleur-kaan, @suhyeon-choi, @priscilla-du-preez @nathan-dumlao, @valentina-giarre
